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As Jeff Bezos, founder of Amazon, famously said, “Your brand is what people say about you when you’re not in the room.” In Yorkshire’s tight-knit business community, where word-of-mouth and reputation carry significant weight, this couldn’t be more true.

Here’s how you can steer your business through turbulent times with the support of the Yorkshire Mafia community.

In the world of business, the phrase “It’s not what you know, but who you know” often rings true. While skills and knowledge are critical, the relationships you build can be the key to unlocking new opportunities, driving growth, and achieving long-term success.

A mentor often opens doors to new networks and opportunities. Through their connections, mentees can gain access to key industry players, potential clients, and other professionals who can further their career or business. Networking is a cornerstone of success, and a mentor can be instrumental in broadening a mentee’s reach.

Paul Jones, Chief Digital and Information Officer at Leeds Teaching Hospitals gave us a 60 second insight into his life.

Lynne Mulligan, Head of Talent Acquisition at Hippo Digital UK, gave us a 60 second insight into her life.

Tom Riordan, Chief Executive at Leeds City Council, gave us a 60 second insight to his life.

Gav Winter, CEO of RapidSpike gave us a 60 second insight into his life.

Arif Ahmad, PwC Partner, North Head of Private Business and Risk Lead for Private Business & Private Equity gave us a 60 second insight into his life.

In the second of our series with Stuart Deignan, Managing Director, UK at Globant, we find out why he feels that data and analytics are driving the next industrial revolution and what this could mean for businesses of all sizes.

VP (EMEA) of Twitter, Bruce Daisley, shares his thoughts on the first THINK summit

What makes one company more successful than another? Is a committed motivated workforce a differentiator between two competing firms? Damn right it is. Gallup’s Workforce Survey records that 8% of the UK workforce is engaged at work - with twice that number being actively disengaged in their jobs. If we could get those people to care about their colleagues and their work then improved success awaits.

Pinterest, the online catalogue of ideas that 100m people use to plan their everyday lives, claims companies can use it to grow their businesses and has six top tips for successful Pinning.

Adele Cooper, UK and Ireland country manager for Pinterest, reveals how consumers are using Pinterest and its points of difference versus other social media.

We catch up with Sinead Rocks to hear more about her experiences of Yorkshire so far and her hopes for the future.

Ten years on from the UK's unfolding financial crash, Leeds has not just weathered the storm but in many ways has become stronger. Tom Riordan reflects on ten years of business in Leeds and the powerful presence of The Yorkshire Mafia throughout.

Wade Burgess, who recently located back to the US with LinkedIn, was the Senior Director, Northern Europe at LinkedIn. In this role, Wade managed LinkedIn’s recruitment business – helping European employers find and attract talent at scale through LinkedIn’s professional network.

Jason Miller is the global content marketing leader at LinkedIn, a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. His unique approach to content and social media marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.

This year, in 2019, we are at a pivotal moment – it is also a historical moment.

Engage Leeds are proud to be a charity partner of the Yorkshire Mafia.

It’s full steam ahead here at Yorkshire Mafia (YM) HQ. As well as launching an exciting new venture, THINK Summits, we’ve also welcomed a new member and much needed extra pair of hands to the team.

Geoff, founder of The Yorkshire Mafia, gives his one key piece of advice to running your own business.

Membership of The Yorkshire Mafia is held exclusively on LinkedIn. To become a member, you must have an active, up to date, LinkedIn profile. You will be accepted on the basis of the statement you will be requested to supply, primarily explaining why you feel that you will be a good addition to our community.

You can create an account on our website on the create account page. You’ll then have a Yorkshire Mafia Account – which makes it simple to register for any Yorkshire Mafia event.

Look…

As Bettys reaches its centenary year we look back at the man behind the magic.

I’ve never really been a fan of networking events. I realise they have a purpose, but I’ve always found in the past that they are full of people trying to sell products – whereas nobody is looking to buy!

Did you know that an astounding 1/3 of us in the UK are unhappy at work. And unhappy staff are taking 10 times more sick days as they are off work due to stress & anxiety related reasons.

Geoff Shepherd, founder of the Yorkshire Mafia, fought off tough competition during the recent Institute of Directors (IoD) Awards when he was named as Director of the Year for SME companies.

Founder of The Yorkshire Mafia, Yorkshire businessman Geoff Shepherd has claimed that new technologies will render the need for high-speed rail projects obsolete by the time they are completed.