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“THE TV NEVER WENT OFF!” SAYS ITV DIRECTOR
The impact of the global pandemic has forced many changes to the way we live and work. Entire industries have been transformed and workforces across the country continue to stay at home. But as the nation started to cope with life in lockdown, the broadcast industry managed to keep the lights on for everyone to access and enjoy. In order to gain a unique insight into how a broadcast giant deals with a crisis of this magnitude, we caught up with Director of Channel and Content Operations at ITV, Ian Cottrell.
“I CAN’T BELIEVE HOW WELL WE HAVE COPED AND HOW WELL THE PEOPLE WE SUPPORT HAVE ADAPTED”