The Yorkshire Mafia Blog

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A very Yorkshire Mafia 2013

Friday 10th January 2014 - Posted in Yorkshire Mafia
by Geoff Shepherd, Founder, The Yorkshire Mafia

Here’s what we all did together in 2013:

Read and be proud.

£250000 of in-kind charitable giving done through Skill Will in Q4.

Over 14000 business people brought together face-to-face in Yorkshire (what’s the economic impact of that?).

We delivered the UK’s finest online peer to peer advisory and support network.

We delivered the ...

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Blogging for business: Do you have an effective digital marketing campaign?

Friday 13th December 2013 - Posted in Marketing
by Jonny Ross, Founder, Jonny Ross Consultancy

Marketing has been changing radically over the past 10 years or so. The internet is available in all four corners of the planet and it’s now possible to reach such a huge potential client/customer base that traditional marketing techniques(newspaper, magazine and TV advertising, posters, brochures and word of mouth, etc) have been hard pushed ...

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10 Ways To Get Your Creative Juices Flowing

Monday 2nd December 2013 - Posted in Marketing
by Michelle Beckett, Managing Director, Skill Will

5am. I am suddenly awake, bolt upright. A strange feeling. I had to get up NOW and do it. I knew I couldn’t do anything else until I did.

I needed to WRITE. The creative juices that I long to flow when I want them to were bursting through a dam of their own accord. The malady of the right brained.

I’m not a writer, but a business owner. I ...

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Wouter van Tol likes zeros

Tuesday 6th November 2012 - Posted in Business
by Wouter van Tol, Head of Sustainability Marketing & Communication, Nestlé

Wouter van Tol is Head of Sustainability Marketing & Communication for Nestlé UK & Ireland. Based in York, he is responsible for sustainability strategy, responsible sourcing, communication and public affairs. Ever since moving to the UK from his native country The Netherlands he has lived and worked in Yorkshire.

…Any business trying to crea...

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34 Months and Counting

Monday 2nd July 2012 - Posted in People
by Carl Hopkins, Managing Director, Joblink Solutions CIC

The principle director of Joblink Solutions CIC is Carl Hopkins A one-time Channel 4 ‘Secret Millionaire’, Carl Hopkins is a Yorkshire-based entrepreneur and marketing ‘guru’. Since selling his marketing agency JDA in 2007, Carl has invested in Joblink Solutions; a CIC that supports organisations that train people for work. He is also one of 30...

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