New faces join automotive tech giant to fuel growth

Leeds-headquartered DealTrak – the automotive F&I technology specialist – has appointed a number of new faces and restructured its senior teams, as the business gears up for significant growth over the next 12 months.

At the helm of the business is a fresh Executive Committee (ExCo) led by Managing Director Martin Hill. Ian Tinker joins as Commercial Director following almost 20 years working in the automotive industry, and Joanna Burton has come on board as Financial Controller. Head of Insurance Christian Ingrey has assumed additional responsibility as Head of Data Strategy, Ben Moore is now IT Director and the sixth ExCo member is Operations Director Steve Lees, who has been with the business since July 2016.

As part of this organisational restructure, DealTrak has also formed a new six-strong management team comprising of the company’s new Head of Marketing Simon Banoub, recently-appointed Business Development Manager Jon Sheard and Product Manager Katie Barwood who joined the business in March. Together with DealTrak’s long-standing Head of Consumer Credit Neil Watkiss, Compliance Manager Sam Marsden and Head of Business Support Lisa McNaught, they will help to ensure product, service and culture consistency during this period of significant expansion.

Based at the iconic Leeds Dock on the fringe of the city, DealTrak is one of the UK’s leading automotive finance and insurance specialists. The £3.6m turnover business has consistently recorded significant, double-digit growth per annum since 2013, as a result of the technology now being used by 1,100 dealerships the length and breadth of the country. Integrated with 200 partners and counting, DealTrak passed more than 3.6 million proposals through the platform in 2018 alone – representing potential transactions totalling £9.6bn.

But the company has bold plans for the future, with a 130% client uplift target by 2021, a 40% increase in the value of automotive lending through the platform, as well as a 200% rise in the number of insurance policy registrations.

Commenting on what has been a pivotal 12 months for the business, Managing Director Martin Hill said: “So many businesses comment on their culture, but in truth it is often an aside. At DealTrak, we’re all clear on our purpose as a company and this shines through in the colleagues we recruit – we have a team of 40 and our retention rate is fundamental to our growth.

“The formation of a new ExCo and management team may seem like major change for DealTrak, but it’s all part of our new swathe of people-led direction. We’re now clearer on who is responsible for what, we’ve appointed some of the most experienced talent in the industry to take on our newly-created roles, and we have a much stronger representation of the entire company’s voice at a senior level, as we work towards our ambitious 2021 targets.”


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