Leeds-based TruNarrative appoints new head of gaming

Global financial crime protection firm TruNarrative has strengthened its gambling and commercial team with the appointment of Adam Doyle as its new head of gaming.

Having previously worked for identity management specialist GBG – leading the company’s gaming team for over six years – Adam brings over nine years’ experience of identity management and fraud specialising within the gambling industry.

Adam has been brought on board to grow the company’s presence within the sector in the UK and Europe, as well as facilitate service expansion into the USA market.

Commenting on the appointment, TruNarrative’s CEO and founder, John Lord, said: “We have experienced rapid growth since we started our operations three years ago, but our plan is to be regarded as the go-to content risk, fraud and identity supplier in the market, and we think Adam is the perfect person to help us achieve that.

“His experience, knowledge and contacts in the gambling sector are second to none. We believe he will be invaluable in leading our gaming team and a true asset to both the business and our clients, as we look to further cement our footprint in the industry on a global level.”

Adam added: “This is a very exciting time to join an already successful and growing business.

“With the recent changes in the UK Gambling Commission’s regulations – seeing operators having to comply with stricter age and identity verification requirements – TruNarrative is in a fantastic place to support organisations in regulatory compliance, while also offering a smooth and seamless journey to their clients.”

TruNarrative’s unified platform uses real-time processing, enabling gambling outlets to achieve compliance with age verification, ekYC and anti-money laundering regulations, as well as offering AML monitoring and fraud protection.

Adam concluded: “I look forward to playing a key role in keeping up this momentum moving forward and developing TruNarrative’s international client base.”


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