Scale up your marketing strategy

This event is part of One Yorkshire, a three-month virtual series of curated events, seminars, workshops and get-togethers for everyone in, from or into Yorkshire, created to deliver a real business boost to our community. Events are free of charge and everyone is welcome to attend.

Is your business ready to grow – but you are not quite clear on where to start? Gain a refreshed look at marketing strategy to prepare your journey towards growth.

The Chartered Institute of Marketing defines marketing as:

“The management process responsible for identifying, anticipating and satisfying customer requirements profitably.”

We take an in depth look at what this really means for SMEs and how you can successfully develop a fully formed marketing strategy – even with limited resources.

This webinar is aimed at established SMEs with courageous owners and marketing managers ready to scale up marketing efforts to fall in line with business growth ambitions.

Gain an understanding of:

– What a fully formed marketing strategy looks like
– Auditing your business, competition and market
– How your business ambitions feed your strategy
– Why marketing is a team effort
– Budgets and investment in resources
– Staying on track

This webinar is led by Sophie Metcalfe, Creative and Strategic Director of The Soapy Group. As a marketing consultant, Sophie works with SMEs to scale up their marketing by helping them develop efficient marketing strategies within their resources.




13:00 - 14:00


Please register - meeting link will be e-mailed to you in advance of event


Gillian Spakouskas

Gillian Spakouskas


YorkshireHeart Vineyard and Brewery

Julia Szajdzicka

Julia Szajdzicka

Managing Director

ND Metering Solutions

Deborah Bennett

Deborah Bennett


The Chronic Coach

Stephanie Dawson

Stephanie Dawson


Leeds Beckett University

Rob Brooks

Rob Brooks


Death and Disease

Andrew Jones

Andrew Jones


Wakefield GoWeb

Lisa Buck

Lisa Buck

Marketing manager


Lisa Saunders

Lisa Saunders



Kathryn Johnson

Kathryn Johnson

Creative Catalyst

School Postcards

James Manford


Successful Events Limited

Stephanie Tague


Building Our Skills

Michelle Dexter-Lowe

Events Manager

University of Sheffield

Lyn Morton

Business Development

Scandinavian Homes

Kedar Karandikar


AE Mediation

Karen Gavin


Karen Gavin Photography

Alexis Nicolaidis

Interior design consultant

V A Heritage

Tom James


Howard Conrad

Lauren Mosettig

Social Media Manager

The Northern Affinity

Jessica McNally

International e-Commerce Adviser

Department for International Trade

Philip Bolson


Mr B Hospitality