Google Ads – How to get a return on investment (Beginner & Intermediate)

This event is part of One Yorkshire, a three-month virtual series of curated events, seminars, workshops and get-togethers for everyone in, from or into Yorkshire, created to deliver a real business boost to our community. Events are free of charge and everyone is welcome to attend.

Join Jonny Ross for a 1 hour interactive webinar!

This webinar will look at how Google Adwords (PPC) can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your google ad campaigns.

– Understand the role of Pay per Click in the search marketing landscape
– Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
– Craft highly effective PPC ads that encourage click-throughs while continuously testing
– Develop a bid management strategy to maximise high quality visitors and minimise costs
– Identify, measure and act upon the KPIs that will help you boost your PPC performance
– To increase ROI
– To be more strategic with marketing decisions

Learn about

– Bidding strategies
– Quality Score
– Selecting keywords
– Creating Ads
– Tracking & Reporting