
Google Ads – How to get a return on investment (Beginner & Intermediate)
This event is part of One Yorkshire, a three-month virtual series of curated events, seminars, workshops and get-togethers for everyone in, from or into Yorkshire, created to deliver a real business boost to our community. Events are free of charge and everyone is welcome to attend.
Join Jonny Ross for a 1 hour interactive webinar!
This webinar will look at how Google Adwords (PPC) can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your google ad campaigns.
– Understand the role of Pay per Click in the search marketing landscape
– Develop and implement PPC campaigns that increase high quality clicks and raise Quality Scores
– Craft highly effective PPC ads that encourage click-throughs while continuously testing
– Develop a bid management strategy to maximise high quality visitors and minimise costs
– Identify, measure and act upon the KPIs that will help you boost your PPC performance
– To increase ROI
– To be more strategic with marketing decisions
Learn about
– Bidding strategies
– Quality Score
– Selecting keywords
– Creating Ads
– Tracking & Reporting
24
Mar
Wednesday
09:00 - 10:00
Zoom
Please register - meeting link will be e-mailed to you in advance of event
Attending
Scott Palmer
Chartered Financial Planner
Novus Financial Services
James Clark
Director
TribusIT
Jennifer Coulter
Digital Graphic Designer
Cromwell
Liz Blades
Marketing Manager
Lockyers
James Fawcett
Director
Another Beer Ltd
Dan Blackith
Director of People & Culture
Avalon Group
Alexis Nicolaidis
Interior design consultant
V A Heritage
Laura Mason
Digital Marketing Executive
Dementia UK
26
Jan
Tuesday
Google Analytics LIVE (Beginner & Intermediate)
12:00 - 13:00
Zoom
03
Feb
Wednesday
Email Marketing - Turning contacts into Sales
09:00 - 10:00
Zoom
03
Feb
Wednesday
How to Improve Diversity & Inclusion in the Workplace
13:00 - 14:00
Zoom
10
Feb
Wednesday
Facebook Advertising - how to win with facebook advertising
11:30 - 12:30
Zoom
12
Feb
Friday
Creating an unforgettable content strategy in 2021
13:00 - 14:00
Zoom
23
Feb
Tuesday
How To Get Your Dream Clients Coming To YOU on LinkedIn – Step 1
13:00 - 14:00
Zoom
24
Feb
Wednesday
Strategic Marketing from customer centric to growth hacking!
09:00 - 10:00
Zoom
24
Feb
Wednesday
Sustainability and Competitive Advantage
10:00 - 10:30
Zoom