Creating content your audience REALLY needs (and wants!)

Creative block – we’ve all been there. It’s too easy to get stuck in a rut and panic about what to post on social media or website blogs.

Last-minute or ill-prepped content will not bring you a return.

We’re on a mission to breathe new life into dried-up feeds with content your audience really wants and needs – and will actually bring you more business.

In this one-hour masterclass, former journalist Sophie Metcalfe (Founder of Fempowered Collective and Creative Director of The Soapy Group) gives her top tips to researching, writing and creating VALUABLE content that works for your brand.

You will learn:

– What type of content is valuable to your audience (and brand)
– How to work with trust signals
– Using keyword research
– Writing good content
– Developing your social media to deliver your content strategy

This webinar nicely follows on from our previous webinar “Creating and unforgettable content strategy” on Friday 12 February. You don’t have to have been on that webinar – but it will make creating content easier.

26

Feb

Friday

13:00 - 14:00

Zoom

Please register - meeting link will be e-mailed to you in advance of event

Attending

David Powell

David Powell

Strategic Overhead Management Specialist

Auditel

Kevin Pritchard

Kevin Pritchard

Owner

Properitum Associates

Kelen Beauchamp

Kelen Beauchamp

Director

Fidence Consulting

Janet Doran

Janet Doran

Business Coach

The Positive Pen

Sophie Metcalfe

Sophie Metcalfe

Director

Fempowered Collective

Andrew Vevers

Andrew Vevers

Voiceover Artist

Vevers Voiceovers

Andrew Whitaker

Andrew Whitaker

Owner

Wakefield GoWeb

Gemma Smith

Gemma Smith

Translations and Training Manager

Alexika Ltd

Sam Marshall

Sam Marshall

Founder/Managing Director

Monkey Mountaineering

Mary Duggan

Mary Duggan

Owner

Cockleshell Creative Coaching

Josanne Richardson

Josanne Richardson

Charity

Dementia UK

Michelle Dexter-Lowe

Events Manager

University of Sheffield

Ian Shepherd

Managing Director

Denlo Limited

Louise Dobson

Quality Assurance Manager

Genco Electrical Projects Ltd

Katy Turner

PR

Meteoric Marketing

Maggie Fenn

Careers and Employability Consultant

The University of Sheffield

Kedar Karandikar

Mediator

AE Mediation

Janie Gonsalez

Business Development Executive

The Yorkshire Mafia

Tamara Freeman

Branding Coach

Soul First by Design

Alexis Nicolaidis

Interior design consultant

V A Heritage

Sarah Jopson

Head of Communications and Marketing

One Medical Group

Laura Mason

Digital Marketing Executive

Dementia UK

Jo Watson Davies

Owner

Whatsit Doodah Writing

Rizman !

creative director

coverage studio

Annina Diston

Creative Director & Graphic Designer

Annina Diston - Creative Direction & Graphic Design

Helen Crossland

Start-Up Business Coach

Helen Crossland