Creating content your audience REALLY needs (and wants!)

Creative block – we’ve all been there. It’s too easy to get stuck in a rut and panic about what to post on social media or website blogs.

Last-minute or ill-prepped content will not bring you a return.

We’re on a mission to breathe new life into dried-up feeds with content your audience really wants and needs – and will actually bring you more business.

In this one-hour masterclass, former journalist Sophie Metcalfe (Founder of Fempowered Collective and Creative Director of The Soapy Group) gives her top tips to researching, writing and creating VALUABLE content that works for your brand.

You will learn:

– What type of content is valuable to your audience (and brand)
– How to work with trust signals
– Using keyword research
– Writing good content
– Developing your social media to deliver your content strategy

This webinar nicely follows on from our previous webinar “Creating and unforgettable content strategy” on Friday 12 February. You don’t have to have been on that webinar – but it will make creating content easier.

26

Feb

Friday

13:00 - 14:00

Zoom

Please register - meeting link will be e-mailed to you in advance of event

Attending

Naomi Berry

Naomi Berry

HR Consultant

Progeny

Deborah Bennett

Deborah Bennett

Owner

The Chronic Coach

Harold Rose

Harold Rose

Managing Director

Alex Rose fine tailoring

David Powell

David Powell

Strategic Overhead Management Specialist

Auditel

Matthew Ridsdale

Matthew Ridsdale

Director

Cannon PR

Kevin Pritchard

Kevin Pritchard

Owner

Properitum Associates

Jo Crebbin

Jo Crebbin

Director

Honeycomb Consulting Ltd

Kelen Beauchamp

Kelen Beauchamp

Director

Fidence Consulting

Daneile Moore

Daneile Moore

Marketing and Communications Manager

AD:VENTURE

Janet Doran

Janet Doran

Business Coach

The Positive Pen

Sophie Metcalfe

Sophie Metcalfe

Director

Fempowered Collective

Andrew Vevers

Andrew Vevers

Voiceover Artist

Vevers Voiceovers

Martin Linch

Martin Linch

Director

SOLEMEA Limited

Lynne Wright

Lynne Wright

Chief Experience Officer

Ferris Wheel People Experience Agency

Andrew Jones

Andrew Jones

Owner

Wakefield GoWeb

Peter Nicholson

Peter Nicholson

Director

Interactive Flat Panels Ltd

Eleanor Brown

Eleanor Brown

Women's Ambassador Coordinator and Training Facilitator

Aspire-Igen

Lucille Moore

Lucille Moore

Brand Photographer

Love Lucille

Gemma Smith

Gemma Smith

Translations and Training Manager

Alexika Ltd

Lisa Buck

Lisa Buck

Marketing manager

Catch

Sam Marshall

Sam Marshall

Founder/Managing Director

Monkey Mountaineering

Simon Darlaston

Simon Darlaston

Managing Partner

Sandler Training

Lisa Saunders

Lisa Saunders

Bdm

Alcumus

Jennifer Gibbard

Jennifer Gibbard

Owner

Jennifer Gibbard Virtual Assistant

Mary Duggan

Mary Duggan

Owner

Cockleshell Creative Coaching

Kathryn Johnson

Kathryn Johnson

Creative Catalyst

School Postcards

Francis Grogan

Francis Grogan

Director

GRGprint

Josanne Richardson

Josanne Richardson

Charity

Dementia UK

Michael Tolan

Director

Langcliffe Ltd

Jonathan Halstead

Director

Tranquilitas Ltd

Stephanie Tague

Head

Building Our Skills

Helinka Carr

Owner

Fuschia rosebuds

Michelle Dexter-Lowe

Events Manager

University of Sheffield

Ian Shepherd

Managing Director

Denlo Limited

Lucy Davies

Marketing and communications manager

West Yorkshire Consortium of Colleges

Rachel Shelton

Marketing Lead

Honeybridge LLC

Jeannette Morgan

Owner

I Can Do It V A Services

Hannah Metcalf

Area Retail Manager

RSPCA Leeds, Wakefield & District Branch

James Fawcett

Director

Another Beer Ltd

Louise Dobson

Quality Assurance Manager

Genco Electrical Projects Ltd

Katy Turner

PR

Meteoric Marketing

Rebecca Hopwood

Director

Youbee Media

Dipesh Mistry

IFA / Director

Illuminate Wealth Management Ltd

Sarah-Jayne Beckett

Communications Manager

CORE

Maggie Fenn

Careers and Employability Consultant

The University of Sheffield

Lyn Morton

Business Development

Scandinavian Homes

Kedar Karandikar

Mediator

AE Mediation

Tim Kitching

Semi-retired

N/A

Janie Gonsalez

Business Development Executive

The Yorkshire Mafia

Jessica MacGregor

Director

Piper House

Karen Gavin

Photographer

Karen Gavin Photography

Tamara Freeman

Branding Coach

Soul First by Design

Alexis Nicolaidis

Interior design consultant

V A Heritage

Sarah Jopson

Head of Communications and Marketing

One Medical Group

Tom James

Director

Howard Conrad

narjeet sohanpal

Director

Parentshq

Natalie Tomlinson

Head of Marketing and Communications

Dementia UK

Shabina Bhatia

Finance Manager

Carillion

Laura Mason

Digital Marketing Executive

Dementia UK

Jo Watson Davies

Owner

Whatsit Doodah Writing

Rizman !

creative director

coverage studio

Annina Diston

Creative Director & Graphic Designer

Annina Diston - Creative Direction & Graphic Design

Helen Crossland

Start-Up Business Coach

Helen Crossland

Kate Gavaghan

PA to Tracy Carpenter

Mint HR

Jeremy Meadowcroft

Investment Manager

Finance For Enterprise

Jessica McNally

International e-Commerce Adviser

Department for International Trade

Bradley Perigo

Videographer

Bradley JP Productions

Charlotte Paine

Director

North Sky Yurts