Skittish

At Skittish, I help businesses get more from Google Ads, with a particular focus on generating quality leads and making sure marketing performance can actually be measured.

I’ve worked in digital marketing since 2005 and have specialised in PPC and Google Ads for much of that time. I work directly with businesses and agencies on everything from account audits and campaign management to conversion tracking, reporting and troubleshooting campaigns that simply aren’t delivering what they should.

I’m naturally curious about what makes marketing work. I like digging into the data, spotting problems and understanding what’s really happening behind the numbers, rather than simply chasing more clicks or relying on what an advertising platform says is working.

My approach is straightforward and practical. You’ll know what I’m doing, why I’m doing it and what the results actually mean for your business. If something isn’t working, I’ll tell you. If I think your budget could be better spent elsewhere, I’ll tell you that too.

If you’re looking for an experienced Google Ads specialist who will take the time to understand your business, question the data and focus on generating meaningful results, get in touch.