Blue Yonder Research LTD

Blue Yonder is the world’s expert R&D insight agency. For the past 20 years, Blue Yonder has focused on partnering FMCG innovation and commercial teams to create winning innovation. It has worked with industry leading brands world-wide.

Blue Yonder supports innovation across the full R&D process:

• Igniting pipelines: Examining markets, products and experiences in precise detail. Where and how to innovate to get an edge.
• Develop winning products: Agile testing for ideas and products globally. HUTs, CLTs, Shopper. Wherever you need your product to succeed, Blue Yonder creates agile tests to make sure it works.
• Deliver to market: Building and validating the right claims to win in market, Shopper testing, Shelf planogram testing, in market feedback post launch.

‘Innovation in insight’. Blue Yonder invests at least 10% of profit in research tech innovation annually. As well as helping clients create winning innovation, Blue Yonder loves to create its own. It’s the company’s ethos. It’s also fun!