You know what you sell is good. So why aren’t you selling more of it? Do you find yourself muttering anything like: • Good meetings turn into proposals that go nowhere. • We’re losing deals we should be winning, and nobody can say why. • Buyers like what we do, then the deal dies when they take it to their FD, CEO, CTO… • Everyone in our business gives a different reason to buy from us. • I still have to join every sales call to make the value land. • We’ve launched something or gone into a new market, and the interest isn’t turning into business. • We’re about to pay for a new website, a campaign or a sales hire, and I want to know it’s the right fix first. From the inside, these look like the same problem. Usually it’s one of three: • Buyers didn’t get it. • They got it, but saying yes means taking a risk in front of people who weren’t in the room. • There was never a deal, and it’s been eating your time. Each needs a different fix. I work out which one you’ve got before changing anything. The Commercial Clarity Review is a fixed-fee, two-week engagement. I look at what your buyers see and the last five deals that went quiet: the proposal, the emails, what was said last. We go through the findings in a working session, then you get a written guide covering what’s in the way, what to change first, the words your team can use, and which claims your evidence supports. Owner-managed and PE-backed B2B firms, roughly £1m to £50m, usually with something complex to sell. If that sounds familiar, message me and we’ll work out whether it’s worth a conversation. If it isn’t, I’ll tell you.
Leadership
- Paul MeersmanFounder & Commercial Advisor