Could your business benefit from social media training?Do you need help in making sure you make the right moves?
Rob Wilmot, BCS Digital
Social Media Training
The Yorkshire Mafia has teamed up with BCS Digital’s Rob Wilmot, ex-CTO of Freeserve, to offer a programme of social media training aimed at all levels and entry points: from board briefings and strategy workshops to personalised training sessions.
We’ll teach you how to use social media effectively, so that you can:
Extend and build your brand reputation online
Generate more leads
Do more business
Geoff Shepherd, The Yorkshire Mafia
A message from The Yorkshire Mafia
“The Yorkshire Mafia is wrapped up in social media. There’s no denying that it’s become perhaps the most important new communications channel of our time. More people visit Facebook every day than Google Search; Twitter is helping to affect regime changes in Africa and Middle east; and LinkedIn has become the de facto powerhouse of business networking online. Social media is now part and parcel of everyday life. In a nutshell… it’s where your customers are, it’s where we are… it’s where you should be”.
Rob and BCS have worked closely with Yorkshire Bank recently co-hosting a number of LinkedIn Seminars at Financial Solution Centres across the country. Rob's presentation was extremely well received by our guests and its content was first class. Rob's knowledge in this area is fantastic and his tips on how to get the best out of LinkedIn for you and your business went down a storm. Rob is extremely professional and a pleasure to do business with and I wouldn't hesitate recommending him.
Neil Bradburne Managing Partner, Yorkshire Bank Financial Solutions Centre
Social media provides a powerful new communications resource that is relevant to any business or organisation and we want to use it to maximum effect. We are delighted to be developing our capability with the guidance of real experts in the field: the support we have received from the BCS team led by Rob Wilmot has been outstanding and we look forward to benefiting from their continued support.
Chris Senior, Head of Fundraising and Communications, Framework
Rob, just wanted to thank you for your seminar last year on how to use LinkedIn properly. I am now approaching the magic number of 500 connections! All down to you and your great coaching! Business-wise, it is such a fantastic tool. With your guidance I have found it to be really wonderful and reckon it has mad me at least £25k in revenue which, for a free resource, is wonderful.
Debbie Kaye, Owner of Alexander Kaye Specialist Finance Recruitment – Audit, Taxation
Rob came as a guest speaker to a course I am convening as part of the MSc in International Marketing at King’s College London where he delivered a very engaging lecture about the importance of social media. His expertise, knowledgability and passion for the topic were obvious right from the start of his lecture. He gave vivid examples of social media use that brought to life the importance and relevance of social networks for business, management and marketing practice and encouraged us all to reflect on our own social media practice. I can highly recommend Rob and hope to meet him again very soon!
Dr Dirk vom Lehn, King’s College London
Courses and Booking
A business-benefits focused session with Rob Wilmot.
Typically, this session takes place before or after the main agenda of a board meeting, but often we also get invited along to board strategy days where social media is becoming a popular agenda item. The session begins with a formal presentation which is business-benefits led. This is followed by a Q&A session.
A typical session lasts between one and two hours.
A great way to get an overview of the social media landscape and learn the core principles of using social media to add value to your enterprise.
An introduction to social media
Presentation on the fundamentals of social media set in a business context.
The virtuous cycle of social media
How connecting with social media tools, and combining quality content, can grow your following and create real value.
Facebook: How to get the best out of your page(s) to create value
Twitter: How to build a following and engage with a view to creating value
LinkedIn as an effective networking, marketing and sales tool
How to blog effectively
Sourcing and selecting useful content to share
Part of the success of social media is being useful to your audience, but social media isn’t your day job so you need to be able to source useful sector-based content and news that is immediate and interesting to your social network.
Comment marketing
Commenting on third-party blogs and forums to build reputation, authority and trust.
Tools for helping you manage your social media activity
Simple tools which save you time and allow your team to manage your social media accounts from one collaborative dashboard.
Measuring social media success
How to use monitoring and analysis tools to measure qualitative and quantitative outputs from your efforts in social media.
Social media on the move – from mobile devices
Making use of user-generated content, audio and video
Typically a full day session starting at 9.30am and finishing between 4 and 5pm
A facilitated session to help you consider how to integrate social media into your existing marketing, sales and communications strategy and organisational structure.
Typically, a full day session starts at 9.30am and finishes between 4 and 5pm.
We discuss your individual requirements with you and then deliver personalised, desk-based training with your choice of social media tools. Most popular topics include: How to get the best out of LinkedIn, Twitter, Facebook, blogging, creating a social media listening station, social media management with multiple contributors, and measuring social media success.
Typically multiple topics can be covered in each session.
