Gary Verity is Chief Executive of Welcome to Yorkshire.
Gary has successfully raised the profile of Yorkshire on a national and international level having overseen award winning marketing campaigns and major tourism initiatives. He works closely with tourism businesses, local authorities and other partners to further grow the county’s visitor economy, which has increased to £7b since his appointment, and make Yorkshire a destination of choice for visitors worldwide.
A dynamic and motivational leader, Gary has gained a strong reputation as a results-driven Managing Director with international experience in brand building and managing complex businesses. Gary’s proven record of inspirational leadership ranges from entrepreneurial start-up situations to large-scale transformations within FTSE100 companies.
A passionate Yorkshireman, in his spare time Gary is an award-winning Dales sheep farmer and lives on a working farm near Leyburn. He is also a strong advocate of cancer support and has raised just under £450,000 for charities in Yorkshire.
“It’s great to be returning to the conference again for 2012. Last year’s event was a great success and brought together some real Yorkshire business powerhouses – and I’m sure the 2012 conference will build on the great foundations already laid”.
Gary Verity, CEO Welcome To Yorkshire