The Yorkshire Mafia Blog

“That’s your lot folks... ” A bridge too far?

Monday 27th January 2014 - Posted in People
by Louise Lapish, MD, Gatewood Consulting Ltd

How can a recent experience in a Yorkshire coastal town change your business perspective for 2014? Whitby, North Yorkshire, imagine the scene, early January and although the UK is in the grip of storm warnings there it was calm with hardly a breeze. No trip to Whitby is complete without climbing the 199 steps to the Abbey and admiring the spect...

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A very Yorkshire Mafia 2013

Friday 10th January 2014 - Posted in Yorkshire Mafia
by Geoff Shepherd, Founder, The Yorkshire Mafia

Here’s what we all did together in 2013:

Read and be proud.

£250000 of in-kind charitable giving done through Skill Will in Q4.

Over 14000 business people brought together face-to-face in Yorkshire (what’s the economic impact of that?).

We delivered the UK’s finest online peer to peer advisory and support network.

We delivered the ...

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Blogging for business: Do you have an effective digital marketing campaign?

Friday 13th December 2013 - Posted in Marketing
by Jonny Ross, Founder, Jonny Ross Consultancy

Marketing has been changing radically over the past 10 years or so. The internet is available in all four corners of the planet and it’s now possible to reach such a huge potential client/customer base that traditional marketing techniques(newspaper, magazine and TV advertising, posters, brochures and word of mouth, etc) have been hard pushed ...

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10 Ways To Get Your Creative Juices Flowing

Monday 2nd December 2013 - Posted in Marketing
by Michelle Beckett, Managing Director, Skill Will

5am. I am suddenly awake, bolt upright. A strange feeling. I had to get up NOW and do it. I knew I couldn’t do anything else until I did.

I needed to WRITE. The creative juices that I long to flow when I want them to were bursting through a dam of their own accord. The malady of the right brained.

I’m not a writer, but a business owner. I ...

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Wouter van Tol likes zeros

Tuesday 6th November 2012 - Posted in Business
by Wouter van Tol, Head of Sustainability Marketing & Communication, Nestlé

Wouter van Tol is Head of Sustainability Marketing & Communication for Nestlé UK & Ireland. Based in York, he is responsible for sustainability strategy, responsible sourcing, communication and public affairs. Ever since moving to the UK from his native country The Netherlands he has lived and worked in Yorkshire.

…Any business trying to crea...

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The Yorkshire Mafia Blog is a collection of posts from some of Yorkshire’s leading business figures.

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