The Yorkshire Mafia Blog

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Valuing the Work of the Third Sector

Wednesday 29th April 2015 - Posted in Yorkshire Mafia
by Lindsey Davis

You may have noticed a number of charities who were exhibiting during the Buy Yorkshire Conference this year and that is because we genuinely value and appreciate the contribution that they make to our society and importantly to those most in need.

Not all charities are the same but it’s fair to say that due to funding shortages they are all ...

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He’s Not The Messiah, He’s a Very Naughty Boy

Thursday 5th March 2015 - Posted in Business
by David Hoghton-Carter, social entrepreneur and founder of CoLab

Let’s start off here with a statement I’m sure some people will agree with, but will make others guffaw: over-amped faux business titles get my blood up. Running through sites like LinkedIn, or online business profiles, or simply after I’m handed a business card, I see someone referring to themselves as a “guru”, or a “wizard”, or a “ninja”, an...

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The YM and Me

Tuesday 3rd March 2015 - Posted in Yorkshire Mafia
By Kathryn Rushfirth, Creative Partner, Rushfirth Creative

Way back in April 2010, Howard and I booked ourselves onto a ‘Linked In for beginners’ course. It was an all day affair, run and funded at that time by Business Link. The course itself showed the general process involved, the etiquette of the platform, but most of all it opened our eyes to the huge potential we had to network with thousands of ...

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How can marketing help my business?

Monday 9th February 2015 - Posted in Marketing
by Jane Ellison-Bates, Managing Director at Manifest Marketing

There are very few businesses or organisations that can survive without marketing. Essentially it needs to be an integral building block in starting or growing any company because without it, however good your product and service might be, it is most likely to be destined to failure or at best, mediocre tickover.

So why are so many small bus...

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The 6 things customers really want - Part One

Monday 2nd February 2015 - Posted in Business
by Nigel Greenwood, Founder of Simply Customer

After 25 years working with local, national and international businesses to improve the customer experience, and having analysed tens of thousands of customer comments, research and complaints, I believe any business can deliver a great customer experience, increase sales and cut costs by making sure they deliver 6 things that a customer really...

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The Yorkshire Mafia Blog is a collection of posts from some of Yorkshire’s leading business figures.

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