Showing Blog posts in 'Marketing'

How can marketing help my business?

Monday 9th February 2015 - Posted in Marketing
by Jane Ellison-Bates, Managing Director at Manifest Marketing

There are very few businesses or organisations that can survive without marketing. Essentially it needs to be an integral building block in starting or growing any company because without it, however good your product and service might be, it is most likely to be destined to failure or at best, mediocre tickover.

So why are so many small bus...

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How to drive traffic to your website

Monday 26th January 2015 - Posted in Marketing
by Jonny Ross, Founder of Jonny Ross Consultancy

So, you have a great website, everything works perfectly, the site looks professional and is suitable for your target audience. But what good is a great website if you haven’t got any traffic visiting your website? Generating traffic can be difficult to do and you need to ensure that you are able to generate repeated traffic. But how do you do ...

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Is there benefit in a .yorkshire internet domain?

Wednesday 21st May 2014 - Posted in Marketing
by Stewart Arnold, Director at Stratton Park Associates

The Tour de France impending arrival in Yorkshire has undoubtedly focused the minds of all those who have a business in the region. The interest already generated by the event is enormous and the region will want to build on that awareness and especially on how we best promote Yorkshire in July and beyond. As part of this process I was thinking...

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Nervous of Networking?

Friday 21st March 2014 - Posted in Marketing
by Jane Ellison-Bates, Managing Director at Manifest Marketing

Networking shouldn’t be scary. It’s something we do without thinking, quite naturally in our human relationships with friends and relatives. For example, someone might ask you ‘Where’s the best place to get a haircut in your town’ and the chances are you will be able to suggest somewhere you’ve been and feel comfortable referring that person to...

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Yorkshire's positive image can help our brands succeed

Tuesday 11th March 2014 - Posted in Marketing
by Stewart Arnold, Director at Stratton Park Associates

In the 1990s comedians Hale and Pace featured a spoof based on the fictional ‘Yorkshire Airlines’. The sketch by the two (southern) comedians drew on the typical Yorkshire stereotypes: flat caps, whippets, mushy peas and Geoffrey Boycott. I am not that po-faced to think it wasn’t funny but seeing it now on You Tube I wonder if the largely negat...

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The Yorkshire Mafia Blog is a collection of posts from some of Yorkshire’s leading business figures.

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